404 studio is a laboratory of creation whose approach towards fashion is based on uniqueness. Seeking to create something contemporary from tradition, the brand is focused on the design and production of handmade, exclusive and limited edition pieces of clothing. By using traditional materials and techniques such as crochet, the brand’s essence is based on exploring and reinventing new ways of doing knitwear. Aiming to redifine the established rules. Further, 404 aims to merge fashion with different artistic expressions; being closely linked to cinema, the inspiration behind every collection, and art.