FOR THIS NEW COLLECTION, 404 Studio is inspired by ZARDOZ, a fantasy movie where the main characters are "The Eternals" who live forever. 404 studio takes this concept for the plastics. and recreates "the Eternals" through melted plastic and extreme knits.
The full collection concept turns into circular fashion, using only the stock yarns that 404 Studio has from past collections. Giving them a second life and reinterpretation.
This time, 404 Studio collaborates with RESACA, a local brand focused on helping to reduce the volume of plastics that we generate daily, giving them a second life creating unique accessories from melted plastic.
Eternals was presented on MBFW Russia Digital Talents SS21